“We assume that humans desire food, clothing, and shelter, but we forget that people crave something far more vital: status and prestige. They yearn to move up in the pecking order!
Our relief agencies ship food and medicine to the poor of South America, but when allowed to buy what they prefer, women of South America's underclass purchase something they consider more vital than penicillin or protein-rich nutrient: they spend their precious funds on lipstick. Lipstick brings the admiring glances of men and the envy of women. To the shanty-dwelling women of South America, that pecking order bonanza is worth more than a well-balanced meal.”